The PLP Media Kit: For Immediate Release

Contact: Peggy Lutz +707.578.0108
eMail: media@plus-size.com
Windsor, California
Plus-size ready-to-wear moves out of the department store basement: Peggy Lutz Plus answers the demand for immediately-available wardrobe basics and last minute drop-dead gorgeous ensembles with a new pret-a-porter line.

At 4:00pm on Monday afternoon you receive the memo from the CEO: your presence is required at a board meeting on the 45th floor at 9:00am on Thursday morning and your favorite power suits are at the cleaners 'till Friday. Images of the dreaded polyester pantsuits and church lady double knits crowding the racks of the plus-size departments of every store on your High Street send chilling resignation down your spine as you head off to the narrow torture chambers called "dressing rooms".

You're receiving an award at your board's annual gala and ball on Friday night. It's Tuesday. Though you've known about it for months, you've STILL not found a dress that doesn't shriek "grandma" or "I was really designed as a size 6" at the top of its lungs. Again, with the "dressing rooms". Again, with the double-knits, only this time with a couple of sequins sewn on.

Welcome to every big girl's all-too-common nightmare. Enter Peggy Lutz Plus.

"When every third order is a fashion emergency, you know it's time to take matters in hand if you're going to stay relevant and current with market demand," says couturier Peg Lutz, whose response to her exacting clientele's demand for immediately-available elegant evening and career wear is the ambitious addition of a new line— PLP pret-a-porter.

Expanding over the coming months from her current online Outlet is a growing line of sophisticated plus-size wardrobe basics, devastating dresses and must-have accessories and wraps all rendered in the inimitable Peggy Lutz Plus style— and all available for immediate shipment and rush-order.

The Peggy Lutz Plus pret-a-porter collection is available online at the PLP web site as is additional information about this hot couturier's growing body of extraordinary plus-size designs. [ more ]